
By Alyssa Lyons
When my daughter, my partner, and I walked into the large high school gymnasium that crisp fall Saturday, we were immediately overwhelmed. It was our very first high school fair, and my eighth-grade daughter was exploring her options. As we walked around the gym, we were surrounded by schools. Glossy brochures, shiny leaflets, and nifty swag adorned the tables as eager school representatives regaled us with dizzying statistics of high school graduation rates, college attendance, and career and internship prospects.
While my family’s focus was on exploring different high schools in New York City, the sociologist in me couldn’t help but notice we were standing in the middle of a veritable marketplace with each school selling us its wares. Schools were competing against one another in real-time. Families were potential customers shopping around for a quality education. Each high school emphasized one selling point in particular: how their school would help prepare my daughter for the working world. In other words, how they would best prepare my daughter to be a worker in the labor market.
Continue reading “From the Inside Out: Education is Still Big Business”
By Alyssa Lyons


