The story of how I, a self-respecting sociologist, came to be in receipt of four Nike shoes in the last two days is a long one. It started with a trip that my husband and I took to the track and field Olympic trials in Eugene, Oregon.
Eugene is TrackTown, USA but also NikeTown! The relationship goes back to the history-making collaboration between legendary track and field coach Bill Bowerman and Nike chief executive officer (CEO) Phil Knight, as I described here in a previous post. The apparent impact of this auspicious coupling is that everyone in Eugene wears Nike sneakers. This is not literally true, but I have never seen as many people in Nikes as I did there!


