MoBull Messenger is the University of South Florida (USF) emergency text messaging system that faculty, staff, and students can register for, in order to receive emergency notices. As I mentioned in a previous post, on the principle of not wishing to further enrich my cell phone provider, I do not have a texting plan. Yet, on October 5 I received 7 MoBull texts on my cell phone.
I received the following text at 1:47 pm: “Alert Tampa Campus- EMERGENCY: Armed intruder on campus. Stay inside. Lock doors. Emergency personnel responding.” About 20 minutes later, the alert gave the location of the armed person as the library and warned to “avoid the area”.
Click here to see video about the USF lockdowns
Almost exactly an hour after the first alert, I got this message: “Tampa Campus—A separate report of a suspect on a Bullrunner (campus shuttle) in the Parking and Transportation Services possibly armed. Avoid area and entire campus on alert. “ At 3:19, I received a fourth text message and began to wonder whether this was a joke—of poor taste to be sure—because the description grew stranger : “Tampa campus—white male subject seen in the Cooper Hall area in black tank top, cowboy hat carrying black puppy and a large hunting knife. Officers en route.”
Four minutes later I received the fifth text message as “clarification regarding multiple alerts”. The last two messages said “all clear” and that the “emergency is over”. Had I been on campus I would have heard sirens wail and possibly glimpsed SWAT team members with assault rifles! The campus was shut down for almost three hours.
This was the third time this year that USF has locked down its campus as a precaution against widespread campus violence.
The time before this—in July—I received a MoBull Messenger text as I dropped off a colleague at his office after lunch; the text said that there was a gunman on campus! Although I was right across the road from USF, I drove away from the campus after reading that text. I completed some errands while receiving additional texts warning us to stay away from the campus. I called my mother to let her know that I was not there, as I knew that she was at home and probably seeing a news ticker on her television and that news of a gunman on the campus would cause her some panic.
When I had no other errands and the campus was still on lockdown I headed home and continued my work there. In this case, a “gunman” called a crisis center, reporting that he was in a parking lot on the USF campus with a gun that he was willing to use. The man may never have been on the campus, but was apparently suicidal and was taken for a mental evaluation under the Baker Act.
The first incident of this nature occurred in June when there was a report of a man with a gun in the USF Greek Village which houses 13 sororities and fraternities. This one turned out to be a uniformed ROTC student with his practice rifle. MoBull messages were sent out; the all clear was issued only 16 minutes after the initial message.
http://www.myfoxtampabay.com/video/videoplayer.swf
In his book The Tipping Point, Malcolm Gladwell describes a “contagious epidemic” of teen suicides in Micronesia. These suicides began with a high-profile one that received lots of attention and was widely copied. Indeed, sociologist David Phillips has found that national suicide rates increase significantly after one is highly publicized. In the Afterword of the book, Gladwell notes that after the Columbine High school shootings in 1999, there were several copy-cat incidents—Gladwell argues these teens were “infected” by the Columbine shootings.
Might the USF false alarms lockdowns be due to copy-cats as well? The first case with the ROTC cadet may have set the stage: a mistake garnered a big response from the campus police and local media. The second episode—that of a gunman saying he was willing to use a gun on the campus was met with an even bigger response—a campus lockdown. Although this person may not have even been on the campus, again there was a big news story about the university responding to what was thought to be an emergency.
The first perpetrator of the most recent USF case was very familiar with the previous reports of armed subjects on the camps as well as with the results. Markenson Innocent not only updated his Facebook page throughout the incident, but also mentioned the bomb threat before it was made saying: "I hope they get my good side!” According to police, using another name, Innocent called police and said that Markenson Innocent had a gun and bomb at the university library. I guess Innocent did not want to take the chance that he would not be discovered or that the wrong person would be arrested. On the same day, there was an alert about a man on the school shuttle; it turns out that Vincent Thomas-Perry McCoy was “joking”.
Since one student at Virginia Tech shot and killed 32 people in 2007 before turning the gun on himself, U.S. universities have implemented plans aimed at minimizing the likelihood that this mass murder would be copied. Perhaps we at USF are fortunate that the act being copied here is nothing more serious than a false alarm. Do you have a different theory to explain what has happened? What do you predict will happen regarding USF campus alarms based on my theory, or yours, if it differs?






















