By Sally Raskoff

Have you watched the recent television shows on the “making”
of America?

The first, The Men Who Built America, has been
followed by a second, Makers: Women Who Make America.

Sociologically, these shows are fascinating and highlight
many societal issues that we analyze in sociology classes. The content of each provides
a window into part of the country’s history; yet the naming of these shows and
their specific content highlight how we think about gender.

The Men Who Built
America (hereafter referred to as “The Men”) aired on the History Channel
while the Makers: Women Who Make America
(“The Women”) aired on PBS.

The Men focused on Rockefeller, Vanderbilt, Carnegie, Ford,
and Morgan, who “built the American Dream” – basically they built industries
and made a lot of money. The Women focused on the women’s movement, “women’s
history,” and feminism.

What are the similarities and differences here?  Similarities include a focus in the majority
of stories on people in the upper levels of the social class hierarchy.   The two shows have entirely different scopes
and approaches, though  . With The Men,
the focus is on the entire country and how their wealth ”built” the country and
thus, the stories suggest, benefited us all. With The Women, the focus is on
how the issues of women were advanced and how different women feel about feminism
and the label of feminist. The Men’s story is public and encompasses society,
while The Women’s story is private and individualistic.

The Men’s story is celebrated and ostensibly the story of
everyone, but The Women’s story is just for women– and not all women agree
with the political viewpoint expressed in the program. Even the verbs used –
that The Men Built America and The Women Make America – signifies the more
active and important role for men and the more passive and supportive role for
women.

Traditional gender roles are still with us and embedded in
our society no matter how we live our individual lives.

I do an exercise in my classes where students in groups
identify words that correspond to one concept. Each group has a different
concept. We then put those words on the board – without naming the concept –
and see which ones use the same words as descriptors and thus group together. Most
of the time I do this exercise, the concepts masculine, father, intelligent,
violent, wealth, athlete, President, and CEO are grouped together, while
feminine, mother, poverty, teacher, sex worker, and child care worker make
another group.

(I did not invent the basic exercise although I have
modified it – the original exercise came from Women’s
Studies Professor Jeannie Ludlow.)

When Yahoo’s
CEO recently changed a policy to bring at-home workers back to the office,
she was roundly criticized for making work more difficult for working parents, specifically,
for mothers. This was in the news for several days since it became known that Yahoo
paid for day care space to be built for her newborn next to her office.

Family (mother) friendly policies have often included the
option to work from home and/or offering day care either on-site, nearby, or
subsidized. When Yahoo brings all workers back to the office, will they also
get convenient day care space? No mention of that. She is interviewed in The
Women and discusses how she does not claim the label of feminist – and sees
that as a negative label as many others do.

Many students often think that we have no more gender issues
and that equality has been achieved. It’s 2013, for heaven’s sake! Women feel
that they can do what they want, especially if they live in a privileged
position of our social class hierarchy, and that they are equal humans to men.
However, as many elements of society can show, from in-class exercises, to news
about CEO policy changes, and miniseries on television, we still have much
gender inequality and many gender stereotypes that affect our lives. One can
look at the statistics on labor market trends, domestic and interpersonal
violence, and other behavioral and economic measures, as we have in many other
posts, to get more evidence.

Where else do you see examples of traditional gender norms
playing out in pure or contradictory forms?